Perfect Match Wins AAMC Award
During the 29th annual Association of American Medical Colleges meeting, Jeffersons Public Relations Department received the Group on Institutional Advancement Award of Excellence in the Special Projects category for its campaign "A Perfect Match in More Ways Than One." The story involved a man and woman who met on the internet and got married. What made Teresa Dravks and Ian Flemings story so interesting is that Ian also donated a kidney to Teresa in a procedure that took place at Jefferson.
PHOTO: An Award of Excellence for the promotion of A Perfect Match in More Ways Than One has been presented to, from left, Mark Mistysyn, Web Editor, Department of Marketing; and Phyllis Fisher, Director of Public Relations, and Jeffrey Adam Baxt, Media Relations Representative, both Department of Public Relations, by the AAMC. Robert Neroni Photography
The Public Relations Department at Jefferson promoted the story using a special internet page, as well as television and print news coverage, which kept users updated on the couples progress and increased awareness of and referrals to Jeffersons transplant program. It also increased awareness and visitors to the Jefferson Hospital Web site. Jefferson received this award for this creative use of the Web.
The award was presented to Phyllis Fisher, Director of Public Relations; Jeffrey Adam Baxt, Media Relations Representative; both in the Department of Public Relations, and Mark Mistysyn, Web Editor, Department of Marketing, at a ceremony in Washington, D.C.