OTT actively conducts marketing for patented inventions, unpatented know-how, and research tools. OTT markets the TJU technologies through three channels: 1) web-posting on OTT’s website, 2) direct marketing to target companies, and 3) focused marketing by leveraging OTT’s industry contacts. Industry feedback from marketing is shared with the inventor candidate group and is also used for making patent prosecution-related decisions. Through its continuous marketing efforts and a team approach involving the inventor candidate group, OTT explores many avenues to identify a potential licensee and start licensing discussions.
In addition, OTT markets the Jefferson research expertise to potential pharmaceutical and biotechnology sponsors through industry outreach programs. The Savvy Innovator Seminar Series gives the Jefferson community a chance to learn about industry funding and partnering opportunities and to interact directly with the business executives from pharmaceutical and biotechnology companies.
In the News
Jefferson will be represented at the BIO 2014 International Convention in San Diego, CA!
Check back for events in Fall 2014!
INNOVATION CORNER is taking a break until September.
For any questions about furthering your ideas and inventions and how OTT can help, feel free to call the office.