Inside a Brand: An Evening with Gretchen Bauer '88, BSWANKY

Listen as Gretchen Bauer, BS ’88 Marketing, joins Jefferson Communications student Samantha Del Sordo ’20 for a conversation about how she seized an opportunity to revolutionize the way women are treated in the U.S. garment industry.

Included in Jim Knight’s new book “Leadership That Rocks,” Ms. Bauer chose to fill a gap in the luxury fashion accessories market and connected it to her philosophies for social innovation. She opened a one-of-a-kind atelier where products are happily handcrafted with honor and integrity, and in three short years, BSWANKY has become a contender in the luxury handbag space where style and support go hand-in-hand!

Jefferson, Textile, and Philadelphia University alumni are invited to learn what it was like to create a successful company that exclusively produces in the U.S. and almost entirely by female artisans. You will hear about the sustainable materials that Ms. Bauer uses to make her bags unique and how it helps to hinder the destruction of the Florida Everglades.

This captivating conversation will inspire you to make a difference by creating change and giving back!