Cheryl Roche Alexander, DNP, EMBA

• Nurse Executive, Advanced, Board Certified (NEA-BC)
• Certified Clinical Research Associate (CCRA), Association of Clinical Research Professionals
• Oncology Certified Nurse (OCN), Oncology Nursing Certification Corporation
• Registered Nurse (RN), Commonwealth of Pennsylvania 
• Digital Marketing Strategies, Data Automation, Artificial Intelligence, and Analytics Certification, Northwestern University Kellog School of Management Executive Education

Cheryl Roche Alexander, DNP, EMBA, is a senior healthcare and biopharmaceutical executive with deep expertise in population health, value-based care, market access, medical strategy, and AI-enabled patient engagement.

She has led enterprise initiatives across health systems, large Integrated Delivery Networks (IDNs),  Accountable Care Organizations (ACOs) payers, and biopharmaceutical organizations to improve earlier patient identification, accelerate access to therapy, strengthen adherence and persistence, and drive measurable clinical and economic outcomes across a variety of therapeutic areas.

Cheryl leverages her Doctor of Nursing Practice and Executive MBA in Pharmaceutical Marketing to integrate clinical insight, business strategy, and digital innovation, aligning therapeutic value with the priorities of healthcare systems and risk-bearing organizations. She is known for building cross-functional strategies that drive quality improvement and connect Medical Affairs, Market Access, Commercial, Digital Health, and real-world evidence to support population health, patient engagement, activation, patient-centered care, and sustainable value-based care.

Her experience includes partnering with executive leaders across provider and payer organizations, designing AI-enabled models, advancing digital and EHR-based care pathways, and helping organizations translate innovation into better outcomes for patients, providers, healthcare systems, IDNs and payers.