Alumna Illustrated Whimsical Amazon Kids Gift Book

Abit of Jefferson appeared in mailboxes around the country this fall. Visual communication design alumna Laura Moyer illustrated the much-anticipated Amazon Kids Gift Book.

Throughout the 96-page holiday catalog, Moyer designed the forest friends of Bear, Owl, Mouse, Fox and Racoon as they go on whimsical adventures and give gifts to each other.

She shares some behind-the-scenes details on the massive project, advice for students and more.

What was your career path to your current position, and how did Jefferson best prepare you?
I graduated from the University in 2013 and worked as a graphic designer until I had my second child in 2017. At that point, I stayed home to raise my children, taking freelance design work. I just kept drawing, exploring and putting my work out there on Instagram. Eventually, illustration clients came in, and it kept going from there. I’m currently a freelance illustrator represented by the agency Closer&Closer.

Jefferson grad Laura Moyer illustrated the forest friends of Bear, Owl, Mouse, Fox and Racoon as they go on whimsical holiday adventures together.

Jefferson gave me the foundational understanding to approach illustration from a design point of view. My education and experience as a graphic designer helped mold my style, which blends my particularness, inspiration from mid-century illustrators and whatever currently inspires me. I’m for illustrations that feel simple from a layout perspective but are charming and detailed.

How did the Amazon project happen?
I was selected for the project at the end of 2023 and worked on it with a collaborative team from January until about July. I didn’t write the accompanying story, but I gave ideas and was a part of the character development.

It was fun to pull inspiration from mid-century illustrators and create a clean and geometry-based look while still achieving a ton of personality and details. I loved exploring the different emotions of each character and portraying them in an impactful yet simple way.

How did Amazon differ from other projects you’ve worked on?
The gift book was the largest and longest-term project I’ve worked on by far. It had multiple approval layers, including creative direction from the design studio, the internal Amazon project team and the larger Amazon team. However, it all felt natural because I was on the same page and mindset stylistically with everyone.

It’s also the most public piece I’ve worked on. People actually look forward to receiving the gift book in the mail. Plus, Amazon featured my illustrator bio at the end, making it extra special.