BS in Visual Communication Design

Design the Future

Visual Communication Design is everywhere, shaping how we learn, communicate, navigate, advocate, and connect. At Jefferson, our Visual Communication Design B.S. program prepares students to lead the future of design, one that spans graphic design, UX/UI, motion, data, and emerging technologies, while staying grounded in the timeless foundations of visual craft, storytelling, and meaning-making.

In a field evolving as fast as the world around it, our students work on real-world projects and collaborate across disciplines from health care and education to culture and community. They become not just skilled makers, but strategic thinkers, inclusive designers, and adaptable professionals who can create well-considered, well-connected, and well-designed experiences across platforms.

Our curriculum is rigorous, responsive, and human-centered — a space where curiosity meets critical thinking, and design becomes a tool for impact.

At Jefferson, we believe design is not just what we do — it’s how we shape the world we want to live in, through graphic design, UX/UI, interaction design, and emerging communication design practices.

What We Teach:

Graphic Design & Visual Systems
Typography, composition, image-making, identity, and branding

UX/UI & Interaction Design
Research, wireframing, prototyping, accessibility, and emerging tech

Motion, Data, & Multi-Platform Experiences
Motion graphics, information design, service design, immersive storytelling

Collaboration, Context, and Critical Thinking
Real clients, real problems, ethical practice, inclusive outcomes

What You’ll Gain

• Confidence designing across platforms and technologies
• Fluency in industry software, tools, and frameworks — and how to adapt to new ones
• The ability to lead and collaborate in interdisciplinary teams
• A strong portfolio grounded in concept, strategy, execution, and relevance

Why Jefferson VCD?

• Expert Faculty: Learn from practitioners and researchers who are leaders in their fields
• Project-Based Learning & Cross-Disciplinary Collaboration: Solve real-world problems for clients and communities while collaborating with fields like healthcare, education, public health, and business.
• Future-Focused Curriculum: Adapt to the changing design landscape
• Inclusive & Ethical Design: Create equitable and accessible user experiences
• A Supportive Studio Culture: Small classes, close mentorship, and strong faculty connections