Curriculum

Contact Information

Program

Name: Beth Shirrell
Position: Program Director & Associate Professor, Visual Communication Design
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Contact Admissions

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To provide a broad-based education and to foster life-long learning, approximately half the courses within the Bachelor of Science in VCD curriculum are in Liberal Arts, the other half are major specific coursework. Students are advised by VCD faculty all four years as they progress through a sequence of eight core VCD courses, with the ability to select a specialization in either Graphic Design Communication or Web Design & Development. In their final year, all VCD students complete a self-authored capstone project.

TOTAL: 121 credits

First Year (31 credits)

Major Courses

  • Design Essentials (Fall)

  • Drawing Essentials (Fall)

  • Digital Imaging (Fall)

  • Design 2: Introduction to VCD (Spring)

  • History of Western Art I (Spring)

Hallmarks Core

  • Pathways Seminar

  • Writing Seminar I: Written Communication

  • Topics in American Studies

  • Mathematics

  • General Science

DEC Core

  • Process: Integrative Design Process

Second Year (30 credits)

Major Courses

  • Design 3 for VCD: Intro to Typography (Fall only)

  • Design 4 for VCD: Advanced Typography (Spring only)

  • Fundamentals of Web Programming (Fall)

  • Foundation for Web Design and Strategy (Spring)

  • History of Western Art II (Spring)

Hallmarks Core

  • Ethics

  • Global Diversity

  • Writing Seminar II: Multimedia Communication

DEC Core

  • Science (Select one DECSYS)

  • Framework: Business Models

Third Year (30 credits)

Students select a  specialization prior to beginning their third year. 

Major Courses: Graphic Design Communication Specialization

  • Design 5 Branding (Fall only)

  • Design 6  Advanced Branding (Spring only)

  • Media Production

  • History of Design (Spring)

Major Courses: Web Design & Development Specialization

  • Design 5 Advanced Web Design and Strategy (Fall only)

  • Design 6 Web Development (Spring only)

  • Javascript (Spring)

  • Media Production (Fall)

  • History of VCD (Fall)

  • VCD Designated Elective (3 credits)

Hallmarks Core

  • American Diversity

  • Global Citizenship

  • Contemporary Global Issues

DEC Methods

  • Ethnographic Research Methods

Fourth Year (30 credits)

Major Courses: Graphic Design Communication Specialization

  • Design 7 for Systems Design Integration (Fall only)

  • Capstone Prep and Professional Practice (Fall)

  • Design 8: Capstone for VCD (Spring only)

  • Design Theory and Criticism (Spring)

  • VCD Designated Electives (3 credits)

Major Courses: Web Design & Development Specialization

  • Design 7 User Interface Design (Fall only)

  • Design 8: Capstone for VCD (Spring only)

  • Capstone Prep and Professional Practice (Fall)

  • Design Theory and Criticism (Spring)

  • VCD Designated Electives (3 credits)

Hallmarks Core

  • Capstone Folio Workshop

Business Core

  • Principles of Marketing

  • 2 Free Electives (6 credits)

Electives

  • Package Design, Illustration, Issues in Information Design, Intro to Service Design, Experiential Graphic Design, Adv. Javascript, Photography, Advanced Publication Design, Design for Accessibility, Content Management Systems, Animation, Virtual Reality, etc.