Cosmeceuticals are skin care products that contain active ingredients intended to have medicinal or therapeutic effects. These products may promise to make skin look younger, clearer, or glowier, and their popularity has exploded in recent years. But what does the data behind this trend say?
A new study led by dermatology researcher Stephanie R. Jackson Cullison, MD, PhD, and resident physician Emily Correia, MD, analyzed insights from Google Trends and TikTok Analytics to see how interest in cosmeceuticals has evolved over the past two decades. Their findings shed light on how the pandemic transformed the skin care market and pose important questions about the role of dermatologists.
The researchers tracked mentions of terms related to cosmeceuticals on Google and Tiktok from 2004 to 2023. On both platforms, retinol — an anti-aging and anti-acne product — was the most talked-about ingredient, followed by hyaluronic acid, salicylic acid, glycolic acid, and vitamin C. Their results showed that people have increasingly searched for and discussed these products over time, with a sharp spike during the COVID-19 pandemic in 2020 and 2021. Dr. Jackson suspects this trend stemmed from people having more opportunity to see themselves on Zoom calls and having more time to devote to skin care through the convenience of remote work and has been sustained by growing social media content creation and engagement.
According to Dr. Jackson, the results also raise questions about the role of physicians in the social media era, where more patients get their information online. Some dermatologists and professional organizations have taken to platforms such as TikTok to educate the public on skin care, though in a profession where demands regularly outpace current resources, that extra commitment isn’t realistic for everyone. Healthcare institutions can help fill this void by providing platforms through blogs and social media to leverage the expertise of their physicians. However, with the prevalence of misinformation on social media platforms, Dr. Jackson worries that if healthcare providers or institutions don’t establish an online presence and disseminate accurate information, people could be misled.
“Do we really want the information on skin care to come from product marketing campaigns and influencers without advanced skin-specific education and training?” Dr. Jackson asked. “Or, should we take ownership of this space as dermatologists, and start to fill that void?”
By Marilyn Perkins
