BS in Communication & Media Studies

BS in Communication & Media Studies at Thomas Jefferson University is a communications major built for the media platforms that matter now, backed by strategy, analytics and ethical practice. Master the skills to chart your own professional path and thrive in today’s dynamic, and often chaotic, media environment. 

You'll learn content creation (short-form video, podcasting, graphic design, copywriting) alongside the strategic thinking that makes content matter: audience insight, platform algorithms, brand voice and results-oriented communication. And you'll pair it all with a required minor in one of Jefferson's professional programs such as Law & Society, Healthcare, Fashion and Sports Management, so you graduate with both the communication skills and the career expertise employers are looking for.

That's our "Plus"—communication strategy plus a professional specialization and a portfolio proving you can do the work.

What You Will Experience at Jefferson

• Projects that showcase your skills with work across video, audio, design, copywriting and campaign strategy
• A minor in a professional field that focuses your expertise
• Hands-on experience managing real social accounts and client campaigns
• Proficiency in audio recording, cinematography, content editing, visual design and audience-focused writing

The Skills to Start Your Career

Within our program, you will be learning the foundations of communication—persuasion, messaging and media ethics—you'll be applying them to the platforms shaping culture right now such as TikTok, Instagram, YouTube, podcasts and whatever comes next. 

• Content Creation: Video editing, graphic design, podcast production, copywriting for social media
• Platform Strategy: Content calendars, algorithm optimization, community management, influencer collaboration
• Strategic Communication: Brand voice development, crisis communication, advocacy campaigns
• Analytics & Measurement: Audience data interpretation, campaign reporting, ROI analysis

“Influence” isn’t luck—it’s strategy. Students learn analytics, planning and responsible practices so they’re not just “posting”; they’re ready for real roles in marketing, communications and digital strategy.

Career Paths

Graduates pursue roles such as:

• Social Media Manager
• Content Strategist
• Digital Campaign Coordinator
• Community Manager
• Creator Partnerships / Influencer Marketing Coordinator
• Content Producer

Our Graduates at Work

Our alumni are building brands, running campaigns and shaping conversations across industries. Recent graduates are: 

• Developing corporate partnerships in professional sports
• Directing social strategy for global brands
• Coordinating digital campaigns for international fashion brands
• Managing communications for nonprofits

“Plus” Pathways 

Pick your “Plus” to specialize your communication skills.

• Communication & Fashion—brand storytelling, partnerships, creator collaborations
  • Minor in Fashion Merchandising & Management
    
    
• Communication & Health—health campaigns, patient/community education, advocacy content
  • Minor in Public Health, Business of Healthcare or Exercise Science
    
    
• Communication & Sports—fan engagement, sponsorship storytelling, social strategy
  • Minor in Sports Management
    
    
• Communication & Advocacy—campaign leadership, community-building, fundraising communications
  • Minor or Double Major in Law & Society