Curriculum

As a marketing student, you will build a strong foundation in general business courses while honing specific skills in marketing and advertising. After graduating, you have the option to earn your MBA degree in only one additional year of study.

Total Credits: 121-122

*Courses shown in bold are part of the business core curriculum

Year One

• Pathways Seminar
• Written Communication
• Debating U.S. Issues
• Multimedia Communication
• Mathaticems
• Finding and Shaping Opportunities
• Macroeconomics
• Financial Accounting
• Managerial Accounting
• Principles of Marketing
• Principles of Management

Year Two

• Ethics
• American Diversity
• Science (Select one DECSYS)
• Consumer in the Marketplace
• Integrated Marketing Communication
• Business Law
• Microeconomics
• Introduction to Business Analytics
• Statistical Data Analytics
• Financial Management

Year Three

• Global Diversity
• Global Citizenship
• Debating Global Issues
• Integrative Seminar: Ethnographic Research Methods
• Free Electives (9 credits)
• Marketing in a Digital Environment
• Contemporary Brand Management
• Data Mining and Predictive Analysis

Year Four

• Operations and Data Analytics
• Business Capstone: Strategy Simulation
• Business Capstone: CSR
• Free Electives (12 credits)
• Capstone Folio Workshop
• Marketing Research
• Marketing Strategy Seminar