BS in Marketing

Thomas Jefferson University’s BS in Marketing program equips students with a comprehensive understanding of the foundational principles and practical applications necessary for success in today's dynamic business environment. Marketing is a critical and versatile field that is integral to every company and allows our graduates to pursue careers across various sectors.

Our curriculum teaches students the skills needed to analyze market trends, understand consumer behavior and develop effective marketing strategies that are enhanced by project-based learning. Coursework covers key areas including consumer behavior, digital marketing, marketing communications, market research, branding and international marketing.

As a marketing student, you will be given many opportunities to network with industry professionals and participate in business competitions. You will also have the option to study abroad for a semester. Additionally, you can earn your master’s degree in our Master of Business Administration (MBA) Program in just one additional year. 

The marketing field offers a diverse range of career opportunities across advertising, public relations, sales, brand management, marketing research, and digital marketing. With a career-focused curriculum, the Marketing program at Jefferson prepares students for the challenges and opportunities of a dynamic business environment by integrating theoretical knowledge with practical application. Students develop a deep understanding of marketing principles and techniques that are enhanced by critical thinking and problem-solving skills.

• A project-based curriculum
• Team-based collaboration with students from diverse programs, including design, engineering, and health sciences
• Learning from faculty with advanced degrees and professional experience
• Opportunities to pursue a minor that complements your marketing major, including management, communications, psychology, business of health, and sports management
• Study abroad opportunities to gain a global perspective on marketing practices in countries such as Italy, England, France, Spain, Germany, and Japan
• Opportunities for internships that provide practical experience in addressing real-world challenges
• Involvement in student organizations and honor societies, including AMA Jefferson chapter, DECA, School of Business student clubs, as well as Alpha Mu Alpha, and Delta Mu Delta
• Networking with professionals across various marketing fields and participation in business competitions to enhance career readiness

• Small class sizes that allow one-on-one interaction with faculty and hands-on application of marketing concepts
• Project-based learning, industry projects and case competitions
• Innovation core for unique collaboration between business, design and engineering students
• Student Experiences: Networking events with industry professionals, student organizations and honor societies such as AMA Jefferson chapter, DECA, and School of Business student clubs, as well as Alpha Mu Alpha and Delta Mu Delta
• Access to our Business Plus program that offers unique co-curricular opportunities
• Study abroad opportunities in countries such as Italy, England, France, Spain, Germany and Japan
• Internships providing practical experience with real-world challenges
• 97% placement rate within 12 months of graduation (employment, graduate programs, or military service)